How to create an SOP your team will actually follow
Elyse Badewitz, Licensed Esthetician & Founder. Elyse Badewitz, Licensed Esthetician & Founder.

How to create an SOP your team will actually follow

Most spa SOPs end up in a binder nobody reads. Elyse Badewitz shares exactly how to write, introduce, and enforce spa SOPs that your team actually uses every single day.

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The Moment You Know Something Has to Change
Elyse Badewitz, Licensed Esthetician & Founder. Elyse Badewitz, Licensed Esthetician & Founder.

The Moment You Know Something Has to Change

I would get physically sick before meetings. I could not sleep. The place I had built would make me anxious just walking through the door. This is what burnout actually looks like, and what finally had to change.

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How to Build a Team That Actually Cares.
Elyse Badewitz, Licensed Esthetician & Founder. Elyse Badewitz, Licensed Esthetician & Founder.

How to Build a Team That Actually Cares.

Culture is not something that just happens. It forms around the people you allow into it. Here is what nearly two decades of hiring has taught me about building a team that actually cares.

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What Taking a Vacation Actually Looks Like When You Own a Spa
Elyse Badewitz, Licensed Esthetician & Founder. Elyse Badewitz, Licensed Esthetician & Founder.

What Taking a Vacation Actually Looks Like When You Own a Spa

I would get on a plane, sit somewhere beautiful, and spend the entire time on my phone. That is not a vacation. That is just working somewhere with a better view. Here is what changed.

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How to Raise Your Prices Without Losing Your Clients
Elyse Badewitz, Licensed Esthetician & Founder. Elyse Badewitz, Licensed Esthetician & Founder.

How to Raise Your Prices Without Losing Your Clients

The catastrophe you are dreading never arrives. Here's what actually happens when you raise your prices, from someone who has done it more than once.

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The Hiring Mistake Almost Every Spa Owner Makes
Elyse Badewitz, Licensed Esthetician & Founder. Elyse Badewitz, Licensed Esthetician & Founder.

The Hiring Mistake Almost Every Spa Owner Makes

You needed someone yesterday. So you hired someone. And six weeks later things are somehow worse than being short-staffed. Here's what's actually happening — and how to stop repeating it.

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How to Handle a Bad Review Without Losing Your Mind
Elyse Badewitz, Licensed Esthetician & Founder. Elyse Badewitz, Licensed Esthetician & Founder.

How to Handle a Bad Review Without Losing Your Mind

I have lost my mind over a bad review more times than I'd like to admit. Here's what I've learned about feeling it, processing it, and not letting it swallow you whole.

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Why Your Spa Is Fully Booked But You're Still Broke
Elyse Badewitz, Licensed Esthetician & Founder. Elyse Badewitz, Licensed Esthetician & Founder.

Why Your Spa Is Fully Booked But You're Still Broke

You look at a full appointment book and wonder where the money went. This is more common than anyone in this industry admits…and it has nothing to do with how hard you're working.

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The Spa Owner Dependency Trap: Why Your Business Can’t Run Without You (and How to Change That)
Elyse Badewitz, Licensed Esthetician & Founder. Elyse Badewitz, Licensed Esthetician & Founder.

The Spa Owner Dependency Trap: Why Your Business Can’t Run Without You (and How to Change That)

If your spa cannot function without you being physically present, mentally available, and emotionally on call, then you have not built a business. You have built a job. A very demanding, very exhausting, very personal job that happens to have employees.

This is what I call the spa owner dependency trap. And I am not saying that to make you feel bad. I am saying it because I spent years inside it myself, and I want you to understand exactly what it is, exactly how it forms, and exactly how you get out.

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